Media Relations Made Easy

Media Interview

Whether novice or expert, participants will get full value from this one day course. Our instructors will help you analyze your current relationship with the media, offering methods to strengthen it. Knowing how to work with the media is essential to get your messages out, so our training ensures your communications strategies work to promote your organization in a positive light – in good time and bad.



  • how to be proactive with the media.
  • what to say when you don’t have all the answers.
  • how to create effective messages that work for television, radio, print and new media.
  • what reporters need – addressing their needs together with your organization’s.
  • how to present complex issues in a way that your audience will understand.
  • the components of a successful communication strategy.
  • how to prepare for interviews and navigate through the difficult questions.
  • how to be an effective spokesperson.
  • how to use social media to further your organization’s communications goal.

We will use

Real life media samples, both good and bad, workbooks, group sessions, role play, individual assignments, simulations, practice interviews, and samples from participants’ real life lessons to enhance the learning experience for everyone.


Participants will get to display their strengths during at least two practice interviews, one of which will be on camera and critiqued question by question to highlight what went well and what can be improved (the secrets to success don’t just lie in the content of the answers!). These interviews are typically the most popular part of our program and where the most memorable lessons are learned. Interview styles include:

  • Stand-up
  • Sit-down
  • Panel Discussions
  • Telephone
  • Skype remote
  • Scrum
  • News Conference

Time restrictions do not typically allow for more than three practice interviews but other interview styles can be explained for the benefit of participants.

One-Day Workshop Agenda

8:30-9:00 Introductions: “Why are we here?”
9:00-9:45 Your crisis communication strategy – The Basics
9:45-10:00 Break
10:00-10:45 What the media wants/needs from you. What you want/need from them.
10:45-11:15 Preparing for interviews. “Be the first to return phone calls.”
11:15-12:00 First practice interviews
12:00-1:00 Lunch
1:00-1:30 Review practice interviews: What worked? What can be improved?
1:30-2:30 Fine tune messages… build relationships with media… be a great spokesperson.
2:30-2:45 Break
2:45-4:00 Second practice interviews and critiques. Lessons learned.
4:00-4:30 Summaries… unfinished business… evaluations… last words.