Social Media Workshop

Welcome to 21st Century Communications


Workshop Objectives

  • Examine evolution of social media
  • Definitions and examples of current social media
  • Explore possibilities for using social media
  • How to set up social media programs
  • Creating social media opportunities

Note: This workshop must be held in a location where access to the Internet is available.


9:00-9:30 Introduction and objectives. Convergence of Six Factors affecting social media
9:30-10:00 Definition of social media and influential programs. Establishing an “Appropriate Use” policy
10:00-10:15 Break
10:15-10:45 “Lead, follow or get out of the way.” Recent social media examples
10:45-11:15 Adaptation of tradition media to social media scene.
11:15-12:00 Communicating directly with the public with social media
12:00-1:00 Lunch
1:00-1:45 Five “Key Questions” when considering using social media, Social media tools.
1:45-2:30 The new rules for traditional media, managing concerns about social media
2:30–3:15 Setting up your social media account. On-line walk through of “how to do it.”
3:15–4:00 Examine current leading-edge usage of social media, i.e., North Africa, New Zealand, Japan, Slave Lake, Alberta. (Note: This portion is continuously updated as new events occur)
4:00–4:15 Summary, questions and answers, evaluation