Media Relations For New Spokespersons

Media Interview

Whether novice or expert, participants will get full value from this one day course. Our instructors will help you analyze your current relationship with the media, offering methods to strengthen it. Knowing how to work with the media is essential to get your messages out, so our training ensures your communications strategies work to promote your organization in a positive light – in good time and bad.



  • how to be proactive with the media.
  • what to say when you don’t have all the answers.
  • how to create effective messages that work for television, radio, print and new media.
  • what reporters need – addressing their needs together with your organization’s.
  • how to present complex issues in a way that your audience will understand.
  • the components of a successful communication strategy.
  • how to prepare for interviews and navigate through the difficult questions.
  • how to be an effective spokesperson.
  • how to use social media to further your organization’s communications goal.

We will use

Real life media samples, both good and bad, workbooks, group sessions, role play, individual assignments, simulations, practice interviews, and samples from participants’ real life lessons to enhance the learning experience for everyone.