Testimonials


Alberta Crown Attorneys Comments After Training

Program content and skills of presentation leader were all rated at 5 out of 5

When asked:
“What would you say about the presentation leader,” here are their comments:

  • “Excellent”
  • “Entertaining”
  • “Great speaker, lots of experience, great presentation in keeping audience’s attention and involvement”
  • “Both Jim and Rod were approachable and gave valuable advice. Despite my own apprehensions about participating in an interview before my colleagues, Jim’s sense of calm helped ease my fears.”
  • “Excellent – very informative, great feedback.”
  • “Excellent and very engaging.”
  • Fantastic, great overview of the media in general as well as practical application through the interviews
  • Very good

When asked:
“What ideas/concepts are you able to incorporate into your understanding about communications,” they said:

  • “Deadlines and angle-communications w media to cultivate working relationship”
  • “What the media wants to know and how to work with that.”
  • “That media is there to communicate a message that can be controlled by me.”
  • “Focus on your objective and audience. Don’t be afraid of silent pauses, redirecting attention”
  • “Focus on your objective and audience. Don’t be afraid of silent pauses, redirecting attention”
  • “Good words and phrases to use in media interviews”
  • Media wants a sound bite, staying true to your messages can impact the focus and narrative of the final product

Just a sample of testimonials from our satisfied clients!

“Appreciated the anecdotal story telling to illustrate key points. Enjoyed Jim’s level of engagement.”
Ottawa Fire Official
“I am ready, I have my messages, release the media hounds.”
Alberta Crown Attorney
“Jim is the Tom Brokaw of media relations in Canada.”
Hamilton Police Officer
“This was the best two-day workshop I have attended in my twenty-three year career. Everyone should take it.”
Manitoba Provincial Deputy Minister
“I loved the fact that it is so current, we talked about the use of social media and its impact on crisis communications.”
Washington DC, U.S. Homeland Security Official
“They know their stuff, have great presentation style and make the interviews a valuable learning experience.”
Regina Assistant Fire Marshall
“Very informative, learned to stay calm as Jim has a calm demeanor (until he starts asking questions on camera!). Drove home the need to have a strategic communications plan in place.”
Victoria Food Services Manager
“Took a ‘haunted house’ and turned it into a ‘bouncy castle’. Way to go!”
Rural Programs Coordinator – Vernon, BC
“Brought real-world examples. Showed good and bad examples. I loved it.”
Editor – Westworld Magazine – Edmonton – AB
“Excellent examples, really appreciated the different forms of message delivery, such as use of current news clip examples. Loved the up-to-date information on the use of social media.”
Manager – Human Resources – City of Vernon
“The presenters were extremely knowledgeable and personable. They created a great interactive learning environment which was thoroughly enjoyable. Excellent job.”
Ontario Mayor
“I really like the group and one-on-one feedback to improve my interview skills. This teaching works in the real world.”
Fire Information Office – BC
“Adults learn by doing and they had us involved from the get go. Also like the sharing of real life experiences. Great stories and role playing scenarios.”
Planner – Toronto Region Conservation Area

Ottawa Fire Service Media Spokesperson Workshop

Program content and skills of presentation leader were all rated at 5 out of 5

When asked:
“What would you say about the presentation leader,” here are their comments:

  • “Very informed, relevant, good information. Would like to know more about crisis communications.”
  • “Very interactive, very useful course.”
  • “Well delivered, and to the point. Kept course on track.”
  • “Appreciated the anecdotal story telling to illustrate key points. Enjoyed Jim’s level of engagement.”
  • “Excellent.”
  • “Very good speaker and knowledgeable, helped me a lot to understand what to do an not to do.”

When asked:
“What ideas/concepts are you able to incorporate into your understanding about communications,” they said:

  • “Get a clear message out fast.”
  • “Getting info out right away and not wait.”
  • “Development of communications plan. Managing the media. Managing the message.”
  • “The importance of planning, proactive messaging and the necessity of a communications plan.”
  • “Be prepared prior to an event.”
  • “Effective management of media situations.”